More Retailers Are Going Mobile Today

Nowadays in particular, firms across all industries are abandoning the traditional brick and mortar retail location as consumers with disposable income, but less and less time endowment are becoming ever more abundant. Consumer trends are shifting towards the average individual performing the bulk of their shopping digitally, as online retailers are able to offer and deliver competitive prices and minimal downtime. In light of this, firms are adapting to the growing need of providing consumers the same products / services found in a physical location, except in that of a mobile environment.

Entrepreneurs and business owners are capitalizing on the low upfront required for mobile businesses, in order to hit the road to meet with their consumers face-to-face and watching them experience their products / services first hand. While we might think of the food truck instantaneously, these barely scratch the surface of the sheer range of firms that have witnessed their clientele base and earnings grow by hoping on the mobile trend. Pet grooming, barbershops, beauty salons, florist shops, event caters and photography studios to name a few, have increased their profits by offering convenience and time saving direct to their clientele.

Is it the element of nostalgia that is aiding the re-emergence of this mid 1980s trend? Or are these mobile businesses delivering their products / services in a fashion that is able to appeal to evolving trends of consumers? Here are a handful of reasons:

Bring Your Business Direct to Your Clients

The purchasing behavior of most individuals is demonstrated by the urgency felt when faced with the prospect of buying a product / service now, or missing out the experience as a whole. Mobile businesses that are retail orientated attempt to break through even the most seasoned of buyers by offering niche products, which are available for a limited amount of time and quantity. Again, by not being tied to a central location, the extra level of convenience and spontaneity can evoke a more holistic purchasing experience for the customer. Without the need of dragging themselves to a location to purchase goods / services, these consumers observe a higher level of utility from shopping at mobile businesses by saving on both time and effort.

Make Changes as Needed

Obviously, with the abandonment of a brick and mortar location, mobile businesses must deal with select space to store their products. This provides a unique advantage as owners / managers are able to change up the products or services offered, based upon immediate customer feedback and reactions. Since, these firms are able to follow the crowd, this opens the opportunity to judge whether a certain product is appealing to average consumers, if a product is not contributing to overall sales then owners / managers can change up their line of products or services as needed with little to no expected cost.

The Mobile Buying Experience Is Appealing

While the convenience of online shopping is unquestioned, there are disadvantages, such as the obvious inability to offer all goods / services digitally and the inability to know the look and feel of a product prior to purchasing. On the other hand, the multitude of marketing encountered by consumers on a regular basis either in real life or digitally, have made them more resilient to conventional forms of advertising.

Mobile businesses embrace these fallacies head on to offer their clientele a commerce encounter that is fresh, fun and unique that does not feel bothersome or intruding. Concepts such as the mobile fenestration studio, plumbing showroom, bookmobiles and fashion mobiles have shown that by demonstrating their goods / services to passerby patrons leads to unfiltered purchasing choices without the normal stream of bias towards a product. As a result, most of these businesses benefit from the effect of crowding, especially within dense populated areas such as downtown areas of towns and cities. As the number of consumers that may be potentially interested in a good increase, this works to attract more potential consumers to flock over to see what is generating such a buzz around them.

Want Your Own Mobile Business and Don’t Where to Start?

Just two years ago, the United States, there were only over 1,000 vehicles were registered as mobile businesses. Today, that figure has grown exponentially. More and more stores and brands are either hitting the road or unifying their established brick and mortar stores with a fleet of professional vehicles. As evidenced above, there are any number of benefits to this significant move. Perhaps it’s time for a change of pace regarding your business!

Here at HQ Custom Design we treat the Mercedes-Benz Sprinter and Ford Transit as an empty canvas, and can convert to a vehicle to fit various usages for businesses. We work with various businesses to offer flexible options to fit a range of different budgets, in order to ensure that their vehicle serves an invaluable asset. Such uses include showcasing new products and services, consolidation of employee work time and commutes, express servicing of clientele and community members, as well as vehicles used by utility companies and the service industry.

If you are interested to take your business on wheels, please check out our various galleries for professional vehicles to inspire your concept for mobile businesses. To schedule a consultation, please fill out an interest form, email us at info@hqcustomdesign.com or call our office at 201-592-6939.